Defaults beat features
The default workflow has to be right. Configurability is the 5% case — not a way to dodge having an opinion.
Software for trucking companies that have outgrown apologies for bad UX, broken integrations, and tier paywalls.
Our founders ran a 12-truck regional carrier. Every Friday at 4pm we’d sit down with a whiteboard, four spreadsheets, and a shared Google Sheet to plan next week. Half the time we’d ship a load with the wrong driver, miss a check-call, or invoice three days late.
We tried four TMSes. Two cost more than our payroll and looked like a 1998 Windows app. Two were “modern” but actually built for brokers, not carriers. None of them treated the schedule as the heart of the operation. None of them shipped with every integration. None of them gave you a real human when you called.
In 2022 we started over. The premise was simple: premium software, premium service, premium price. No tier games. No paywalls. No outsourced support.
The default workflow has to be right. Configurability is the 5% case — not a way to dodge having an opinion.
SMS pipeline. Web links. The driver’s phone is a tool, not a portal.
The hour the load delivers is the hour the invoice goes out. Anything else is a loan to the customer.
No tier paywalls. No add-ons. The price you see is the price you pay.
One-click export, anytime. No lock-in is the only acceptable position.
You call, we pick up. No outsourced ticket farm.
15 years asset-based carrier ops. Knows what makes a dispatcher quit on a Tuesday.
Built distributed systems at two logistics platforms. Believes the API matters.
QuickBooks Pro since the late 90s. The reason our QB integration is bulletproof.